Byte was asked to pitch for Twitch’s EMEA organic socials. 

My extensive knowledge within gaming and live-stream culture ensured I took the lead for this project. After two rounds of pitching we won the account.

I worked closely with talented designers to create a whole new look for Twitch, including a large suite of social asset franchises, a new brand tone of voice and design guideline documents.

Next, we recruited and onboarded community managers for the UK, Germany, France, Italy and Spain to champion daily engagement.

I continued to lead the creative thinking, hosting monthly brainstorms to shape big ideas into their content on a regular basis.