ASOS wanted to engage a Gen-Z gaming audience, so we pioneered the design and creation of a custom Roblox game to race sneakers, take on obstacle courses, and use your spoils to buy in-game fashion for their characters. Unfortunately, the game could not go live. 

We revamped the creative to act as a case study for future Dept clients.

Designing the environment and developing the in-game economy challenged my creative skills and gaming expertise, but the hard work resulted in a technical triumph used to demonstrate a unique way to reach a Gen-Z audience.