DEPT (formerly Byte) and McCann were tasked with reinvigorating the famous Just Eat line and jingle, in an iconic collaboration with Snoop Dogg across social and digital placements.

A sneaky teaser announced the campaign and an icon was created.

We then reworked the TVC with 3D subtitles designed for social.

We built an AR Snapchat lens to sustain the campaign, letting users wear Snoop-inspired necklaces with weight physics and metallic textures all themed around Snoop's favourite dishes.