eBay needed to promote its site’s trading card commerce.

Our solution? Create a custom stand at MCM Comic Con to give their prospective clients a personalised ‘trading’ card of their own.

Trading cards and collectibles are fundamental to comic conventions, so we offered attendees their starring moment, immortalising their MCM Comic Con experience within a personalised trading card.

An interactive photo booth captured attendees with customisable backgrounds, stats, and abilities to ensure each card was as unique as its creator. Using an AR lens allowed fans who were unable to attend the event to get involved, so even the farthest reaches of the community were included.